About Us

When we first started in Central New Jersey, pools were pretty basic back in the 80’s: Rectangular or Grecian shape, inadequate filtration systems, inadequate structural strength, inadequate drainage, and absolutely no bells and whistles. Since then, pool designs have changed drastically – and so have we. Today, Pool Town is the leading vinyl in-ground pool company in the state of New Jersey. We feature more than a hundred standard and custom in-ground pool designs, an in–house engineering and permit processing department, professional crews, courteous customer service staff, and an attached Excel Pool Service company that handles service, warranty and maintenance needs. Our 15,000 sq. ft. showroom located at 5500 Route 9 South in Howell NJ has an onsite retail store, an indoor pool display and a large selection of premium Sundance Spas. Whether you live in North, South or Central New Jersey, pools and spas from Pool Town have been a part of your outdoor living experience for years.